Get creative and sell yourself! (it’s not what you think) There’s a company called Fiverr that connects people who can do things for other people. We all have talents and some of them can be quite marketable. For example, you could offer to design logos, create online content, put together scrapbooks, paint a pretty picture or even lending your voice to a podcast! Gigs start at $5 but a person can make much, much more. Listen to my podcast episode with a successful Fiverr creator and Sign up with Fiverr today If you click this link and make a purchase, we earn a commission at no additional cost to you. .
 @LauraGesicki I disagree Laura. Technology can only let an individual go so far with design. It all starts with the thought process and possessing the “designer eye.” This “eye” cannot be taught, but is rather a natural talent and ability to recognize good design from bad. Technology is merely a tool to display our ideas. Nothing beats natural talent and creativity.
I eventually learned the best model (for me) was to copy what Yoast did… charge a flat free for SEO Audits. People were always super happy with my audits. I still have my SEO audit templates (one for local SEO, national SEO, etc). Sometimes it would only take me 4 hours to write an audit and I would get $750, sometimes more if they wanted a more thorough audit. Maybe I undercharged?
You can create courses to sell as an addition to your existing business. For example, if you’re a blogger, you can offer a course that delves deeper into something specific in your blog's topic area. If you offer a service, you can design and offer an online course for people who would rather learn and do the work on their own instead of hiring you.
Get creative and sell yourself! (it’s not what you think) There’s a company called Fiverr that connects people who can do things for other people. We all have talents and some of them can be quite marketable. For example, you could offer to design logos, create online content, put together scrapbooks, paint a pretty picture or even lending your voice to a podcast! Gigs start at $5 but a person can make much, much more. Listen to my podcast episode with a successful Fiverr creator and Sign up with Fiverr today If you click this link and make a purchase, we earn a commission at no additional cost to you. .
My favorite style in this is article marketing. You create anchor content on your website or blog, then you build authority-content links to that content, effectively driving up the visibility. I've used this single strategy to rank hundreds of keywords in the #1 spot on Google, and I would highly recommend that if you're going to learn any marketing strategy, that you get really good at this one.
Hi Derek, thank you for this very uplifting blog post. There are particularly two points that went straight to my mind- no 4. Why you should NEVER worry about “not being expert enough”. That’s my problem. I have been doing SEO and digital marketing for great brands for the last 8 years (with really good results), but there is always that thought- “I could be better!” “There are so many reputable experts”. “Am I good enough?” I hate the doubt so much! It’s good to know that I am not alone in this thinking, so I have to change that! And then no 5. I think it is also about the fact that we like to be guided. Free information out there can be a bit overwhelming and chaotic, whilst a designed and nicely structured course is easier to digest! Thank you for this post, it took my worries away (at least a little bit;)
But capturing attention in a crowded content room is hard to do, especially when content creation has seen the biggest uptick in spending among your fellow B2B content marketers. You can’t be subtle. You can’t be boring. But you also can’t be obnoxious; relevance and resonance are paramount. You have to accept and adapt to what your audience needs and wants at any given moment. It takes speed, flexibility, bold ideas, fearlessness, and more.
I understand the need to build a profile, but again, after several minutes of answering repetitive questions, I am either told I don’t qualify, or I’m sent an email which contains a broken link, or…you get the idea.  I would gladly spend 30 – 45 minutes answering a survey, submit, and earn the amount of $ it said it would pay.  But, these last four days have been a royal waste of time. 
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