One of the creative ways to use an online course for marketing purposes is to use it as part of a funnel system to lead students to your coaching program or other services. You can give them a small amount of information or teach them a basic-level service, and then direct them to your other paid offerings if they want more of what you have to offer.
For example, what are the quality and quantity of the links that have been created over time? Are they natural and organic links stemming from relevant and high quality content, or are they spammy links, unnatural links or coming from bad link neighborhoods? Are all the links coming from the same few websites over time or is there a healthy amount of global IP diversification in the links?
I too agree with Ron Steward. Even though we have ideas and resources, getting customers from online is very hard. As mentioned here, it is easy to find ideas for creating compelling contents and courses. Even if we don’t have resources to create them, there are a lot of free and paid tools to get the job done. Here at Toronto, one of my friend had created a platform to create free courses for high school students. It has amazing features like webinar creation tools and social login. The LMS he used was Skyprep and everything had set up within few weeks. But he is still searching for users.
Organic SEO's flip-side offers up a paid method for marketing on search engines like Google. SEM provides an avenue for displaying ads through networks such as Google's Adwords and other paid search platforms that exist across the web throughout social media sites like Facebook, Instagram and even video sites like YouTube, which, invariably, is the world's second largest search engine.
Most people need to take a step back and understand where money is even coming from on the web. Sharpe says that, when asked, most individuals don't actually even know how money is being made on a high level. How does Facebook generate its revenues? How about Google? How do high-trafficked blogs become so popular and how do they generate money from all of that traffic? Is there one way or many?
Most of these ideas can be scaled up to meet the needs of more customers and can have a huge impact on your financial prosperity. People who land on this page are looking for ways to make money right now. Some of these may be cliche, but that’s because they are proven. You can start making money tomorrow with most of these ideas. You can then, overtime, scale/pivot these active jobs into more passive entrepreneurial efforts. For example, you could start bar tending tomorrow and then one day become a bar owner or beer/wine producer or event planner or whatever you dream up. The point is to get going with something and look for ways to add more value to more people.